AI/GenAI for CMOs - Links to 301 Articles/Reports (Excel XLSX)

For Chief Marketing Officers and other executives in sales, communications, and customer service, artificial intelligence and generative AI are revolutionizing customer engagement and personalized experiences. AI allows for hyper-targeted marketing campaigns, predictive customer insights, and automated customer service interactions, enhancing efficiency and driving revenue growth. Staying informed on AI trends, use cases, and challenges empowers marketing and sales leaders to leverage AI for data-driven decision-making, content creation, and customer journey optimization. This knowledge is crucial for crafting innovative strategies that resonate with target audiences and build stronger customer relationships. Ultimately, a deep understanding of AI enables these executives to lead their teams in adopting artificial intelligence technologies and maintain a competitive edge in the evolving digital landscape.

This excel file provides an index to provides an index to 112 Artificial Intelligence and Generative AI articles/reports handpicked for those executives in Marketing, Sales, Communications and Customer Service roles. Another 189 additional links to articles and reports have also been included that are applicable to anyone in a C-Suite role. A total of 301 links to thought leadership articles and reports are provided. Almost all reports and articles listed were published during the period January 1, 2024 to March 1, 2025.

The linked articles/reports were published by credible sources that perform rigorous research and analysis. Example sources (and number of links to articles/reports) Accenture (23), Bain (19), BCG (42), Deloitte (17), Forrester (23), Gartner (39), IBM (27) and IBM Institute for Business Value (4), IDC (51), KPMG (9), McKinsey (22), and PWC (13).

The links also take you to articles on use cases (99), how to scale adoption (146), trends/predictions (44), GenAI (134), Customer Service (39), Sales (19), and many other topics.

Here are some example titles of articles/reports we have included in this spreadsheet:
•  Customer service and the generative AI advantage
•  How CMOs Are Shaping Their GenAI Future
•  4 AI Marketing Predictions for 2025
•  AI in Sales: Boost Revenue and Close More Deals
•  Customer Service: Unlock The Potential Of GenAI Use Cases
•  How to Accelerate the GenAI Revolution in Sales
•  AI Marketing Trends in 2025
•  CMOs Must Protect Consumer Trust in the AI Age
•  The CEO's Guide to Generative AI: Marketing
•  AI in Marketing: How to Prepare for the Future of Search

In our excel spreadsheet we include additional information about each article / report we list, including source, title, subtitle/abstract, publication month, and author names. In addition, the reports and articles have been 'tagged' in the spreadsheet using various columns (see descriptions below) so that you can sort/filter the spreadsheet to find the content you are interested in. Please review the column definitions below.
•  Source: The name of the source of the article (e.g. McKinsey, BCG, Gartner, IBM Institute for Business Value, etc.)
•  Geo Focus: If the article/report is focused on a specific geo region or country, it will be tagged with the region/country name
•  Tech Topics: If the article/report is focused on a specific tech topic (e.g. GenAI, Agents, Data, Security, etc.), we list that here.
•  Adoption Focus: Articles/Reports are tagged according to the they type of adoption-related topics it focuses on. Tags include About (covers an intro to the topic), State of Adoption, Scaling Adoption, Use Cases, Challenges, and Value.
•  Biz Topics: If the article/report is focused on a specific business topic (e.g. Future of Work, Customer Service, Governance/Risk, etc.), it will be tagged in this column.
•  Functions/Roles Focus: We have tagged the articles/reports in this column to indicate they are applicable to those executives in a marketing, sales, communications, and sales roles.
•  Industry Focus: Articles/Reports that focus on specific vertical industry (Examples include: Banking, Manufacturing, Energy, Government, Retail, Telecom, etc.) have been tagged in this column.
•  Title (Click on title to go to the article/document): The title of the article/report is hot-linked and the links take you directly to the source article/report. In some rare cases, you will be required to register your email to access the content. All links have been tested as of March 2, 2025.
•  Subtitle: Here we have tried to capture the subtitle or summary of the document in 1-2 sentences
•  Month Published: In this column you will find the month this article/report was published.
•  Type of Content: Most content is either an article (blog, website, or press) or a report (PDF file). On some article pages you are given an opportunity to download a pdf. You may need to sign on to the source website and complete a profile in order to download the full report.
•  Author: Here we have captured the author names (when they were listed).

Our links take you directly to the source article/report. In some rare cases, you will be required to register your email to access the content. All links tested as of February 20, 2025. NOTE: Some of the articles/reports we include in this spreadsheet do appear in other excel spreadsheet offerings related to Artificial Intelligence and Generative AI. If you are interested in larger lists of articles/reports on this topic, please review our bundles and/or other document descriptions to discover our most comprehensive lists of articles/reports.

This spreadsheet saves you hours and hours of your own research time and helps you focus YOUR time on delivering thought leadership in your own role within your team, your organization, and with customers and clients.